BY: CASSIDY NOWOSAD
Whether it’s a music video, a movie or even a video game, advertisers have developed a nasty habit of making too many trailers. They’ll have a poster for the trailer, and the trailer will lead to another trailer, which is simply unnecessary. An example of this would the Star Wars:Force Awakens; last year the new movie had a teaser which appeared for the upcoming trailer for the new movie. This overabundance of teasers will often result in being able to fully comprehend the plot making the trip to the movies or the pointless.
Promotional media often will give away false information, or too many jokes, even showing you the most amazing visuals from the film or game giving a sort of ‘distorted view’ of what you are paying to see. An example of this would be the video game ‘No Man’s Sky’ which had a lot of excitement and speculation revolving around it due to the great visual effects, and multiplayer availability. Due to the trailers and false promises previously made, upon release the disappointment was the trailers for the game did not match up with what the game contained. Promises were falsely made for the game as it was impossible to encounter another player as well as the game was riddled with visual glitches and reviewed very negatively.
Many people often now show up late just because you can get up to twenty minutes of ads before the movie begins. According to the Hollywood Reporter, studios are actively paying movie theatres to premiere trailers before the actual film begins, a possible reason for the increase in trailers being produced. The amount of time added on top of the movie may be more than just an annoyance and can easily offset someone’s schedule if it is not accounted for. For example, if you park near a parking meter and are expecting the movie to have a set time, or you may have a train or bus to catch right after.
However, most of the problems were at least attempted to be resolved. Earlier this year, the National Association of Theater Owners ruled that trailers should no longer exceed two minutes—that’s 30 seconds shorter than the previous norm—and requested theaters to stop playing previews more than four months in advance of a film’s release. The multitude of platforms in which trailers received may be the cause of any of the frustration. If you’re watching television, or Youtube you’ll probably come across one of these trailers multiple times especially if it’s a big title like Star Wars: The Force Awakens, so the viewers are bound to be exhausted after seeing the same thing multiple times.
Generally compared to previous years the trailer times have decreased but the amount and overexposure has greatly increased. The game and movie business over hypes a movie and gives this filtered view compared to what the movie or game a whole would be like. Granted trailers are intended to give the best possible view of what the movie may be like, however the distortion and overexposure to them is unnecessary. If someone is planning on seeing a movie soon the recommendation is adding about ten to twenty minutes on top of the original movie time for convenience.
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