Review: H&M Miami

Photo Credits: RACHEL HAAS

BY RACHEL HAAS

Thousands of restless shoppers camped out and lined Lincoln Road to be the first ones to have an H&M shopping experience. To manage the crowd the streets were roped off as people anxiously awaited the Grand Opening of H&M Miami. With free give-a-ways and a special appearance by Flo-Rida it was unquestionable that the turnout was going to be a success. What better place to put the store than the old Lincoln Theatre on South Beach? This two-story shopaholic heaven fills over 24,000 square feet and opened its doors on November 8.

H&M, which stands for Hennes and Mauritz, is a Swedish based company with over 1500 stores in 28 countries. The sales over the past 5 years have exploded to over 72% as the company continues its expansion around the world. The anticipated opening created a huge buzz in the media, which helped the stores instant success. H&M Miami proved itself worthy of being praised by creating a flavorful and affordable shopping environment.

An array of tangerine, peach, and apricot colors hang on every rack. The fabulous selections of clothes come in different styles and sizes. To keep the styles up to date, shipments of clothes arrive every two weeks. The apparel ranges from bathing suits, to tank tops, sunglasses, towels, and fruitful colored sandals that all manage to scream Miami. Transformed from a movie theatre, the 19-foot LED screen now plays models parading down the runway in the hottest H&M outfits. With all kinds of styles and looks you’re destined to find something to mix and match.

H&M offers high-end clothing and accessories at an affordable price for both men and women. “Forget the rules, if it makes you happy, wear it!” With positive messages like this one implemented around the store a caring shopping environment is created. Accessories, one of the most important parts of an outfit, starts at prices as low as $5 and they’re cute too. With check out lines moving quickly, and the service being exceedingly helpful the store proves to be not only cost effective but also efficient.

This tasty South Beach style is perfect for the whole family. H&M Miami’s vast selection of clothes allows you to dress you mom, dad, sister, and brother all under one roof. Soon to be a favorite, this store is both high end and affordable.